Employer brand is the term commonly used to describe an organization's reputation as an employer.
A company has a reputation to protect towards its customers, its product, services it delivers. But it also has a reputation as an employer of choice.
Attracting and retaining the best talent in an envoirnment of more job shoppoers then job seekers, employer branding plays a crucial role in determining the companies success. As per LinkedIn report, A strong talent brand reduces the cost per hire by 50% and lowers the turnover rates by 28%.
Infact 78% of Indian professionals mentioned they consider the employers reputation as a place to work, co-workers and recognition before cosidering an offer, which together can be accounted as an Employer Brand.
Where Indian HR leaders significantly belive that it affects the quality of hire, there is very little that is done to enhance their companies image as an employer.
Where compensation and competetion to hire the best talent is so stiff in job market, Employer brand plays a crucial role in towards attracting human capital.
Social media and employer brand focused sites like facebook and glassdoor have made the world so small that establishing and developing employer as a brand of choice showcasing why the best talent should apply to their companies needs to be defined.
Another importand aspect of building a good employer brand is Stumilating Employee Productivity. When employee experiences the reality of “brand promise” upon joining, they align themselves with the values of an organisation better, thus being a part of the big picture and greater purpose thus laying foundation stone towards an engaged workforce.
Ambience definitely adds on to the public image of a restaurant, Similarly advantages of distinct employer branding strategy is evident. The consistent communication of corporate vision and culture helps a business find the right people, retain good performers and GROW, both internally and externally. It enhances the External reputation of an organisation when the employees become the brand ambassdor who communicate the value and mission of the organisation to their professional and personal network.
A job seeker accepting a job offer based on his acceptance of an employer based on his personal allignment with the employer brand, automatically retention becomes stonger as compared to someone who rather out of desperation, spurring acceptance of a job offer with just any company.
PROMETHEUS CONSULTING can help you declare an employer brand, provides excellent advice for the starters, Crucial first steps include contemplating business needs, identifying target groups, establishing performance metrics and formulating effective messaging.
PROMETHEUS CONSULTING is a talent networking platform providing contingency recruitment solutions along with RPO and branding stratergy to Apparel Export and Retail Industry.