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Fashion Industry

Fashion Industry (10)

Fashion Industry

Fashion JobsBuild A Nexus Between the Consumer and Retailer:

Often behind the brightness of glamour world and trances of fashion fiesta, you forget to recognise the real figures associated with creating the most desirable and loud vogue reigning the world of fashion. We all are used to seeing the onscreen supermodels and celebutante fashion designers but never let ourselves realise the basic fact that there is another world behind this colourful entity which are the actual pillars of the fashion world. They are the basic makers and manufacturers very deeply associated with fashion jobs. They are the raw material suppliers, the merchandisers, the small structural designers, the tailors, the fabric dyers, the transporters, the publishers and the advertisers and finally the retailers, all of them play the role of a bridge between the exporters, buyers, and consumers. So, the story of fashion jobs does not only limit itself to a small entity of designers, models, and trendsetters. There are a lot of figures, factors, duties, and responsibilities which work together to build up a brand or to make a brand famous and popular within the consumer world.

Fashion Jobs Help You to Become the Anchor of Upcoming Style and Trend:

The role of every off-screen manufacturer is important for the new fashion or to set a brand name in the market. Ranging from the quality of the thread to manufacturing it into a proper dress with impeccable stitching, desirable design, eco-friendly colour dyeing of the cloth, and promoting it in the market through proper advertisement and transporting it to the retailer, all counts on building a good name of any brand. Members associated with fashion jobs must understand the demand of the consumer. In fact, size and choice of colour is also a big factor which employees in fashion jobs must keep in mind. Remember, since you are a pivotal anchor of the new vogue you cannot skip the smallest of the details that a buyer demands or a consumer requires. Most importantly, you must have a proper knowledge about the market economy and the power to analyse the buying capacity or the demand in the requirement of the market. And having a lucid knowledge of these characters of the market would lead to profit or help to build up the brand fame quickly.

Among All Other Fashion Jobs, Merchandiser Plays A Big Role:

The merchandising department is the interface between marketing and production departments. Many times, merchandising department takes care of costing and pricing of apparels. Merchandisers act as protagonists in the apparel industry as they take care of various responsibilities like external and internal communication between the exporter, buyer, retailer, and consumer. Other than this, it does sampling, lab dips, accessories and trims, preparing internal order sheets and purchase orders, advising and assisting in production, advising the quality department about maintenance of quality level, giving and following shipping instructions, helping the documentation department extensively, shouldering the responsibility for inspections and finally following the shipment to its destination.

So, now you can understand that the more enchanting, attractive, valuable and indeed famous a brand is the more vigorous hard work has been incorporated behind it by different members who are into the arena of fashion jobs.


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Friday, 27 May 2016 18:48

Massimo Dutti debuts in India

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Store design | Interiors & VM | Fixtures: The new Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The change is based primarily on finishes and shapes for warmer, more contemporary spaces and environments. Walnut wood, brass, leather and dark marble are the dominant materials in the new architectural design that blends modern lines and classic details - the signature of Massimo Dutti.

About the company: Massimo Dutti was created in 1985 in Spain, and was originally limited to menswear. In 1995, it launched its first womenswear collection, with a variety of styles from casual to sophisticated and timeless. Today, it has a commercial presence in 73 countries between Europe, America and Asia with over 755 stores.

The chain belongs to the Inditex Group, one of the largest fashion retailers in the world with over 7,013 stores in 88 markets. In addition to Massimo Dutti, Inditex owns seven other fashion chains: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Homeand Uterqüe. (HO)

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Textile manufacturer Arvind Limited's e-commerce division Arvind Internet which has launched its omni-channel fashion portal NNNow.Com, expects to mop up 10-15 per cent of its business from online sales in the next three to five years, a top company executive has said.

Arvind also expects to double its revenues by 2020 to become a $1 billion (around Rs 6,700 crore) company, Kulin Lalbhai, Executive Director, Arvind Limited told a news agency.

The company expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal.

Lalbhai said the company is integrating 100-150 stores every month and by the middle of this fiscal its entire offline stores would be digitised and live.

The company will follow a top-down model while integrating stores, covering the top 15 cities first.

NNNow.Com will integrate online and in-store shopping with same-day hyper-local delivery, store pick-ups for online orders, same-day hassle free returns at stores and India-wide inventory access to customers, the report said.

Besides its own brands, NNNow.Com has entered into third-party tie-ups with more than two dozen brands to sell their products on their portal.

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Aditya Birla Fashion and Retail, an Aditya Birla Group company, has acquired the rights for global fashion chain Forever 21 in India from the current franchisee Diana Retail for an undisclosed sum.

Forever 21 had a three year old tie up with DLF Brands and wanted to exit the partnership for a much aggressive play in the country. Earlier, Myntra was also reported to be in talks to buy the rights of Forever 21.

The acquisition includes Forever 21's its exclusive online and offline rights for Indian market and its existing store network in India, Aditya Birla Fashion and Retail said in a press release on Wednesday.

Forever 21 is among the fastest growing fashion retailers in the world with a large network of more than 700 stores worldwide.

"The proposed acquisition is in line with our strategic intent to create the largest integrated branded fashion player in the country. With the acquisition of Forever 21 India business, we aim to create a strong foothold in the womenswear business in the western wear segment," Pranab Barua, Managing Director, ABFRL said ahead of the acquisition.

"Currently, the western womenswear segment is growing at more than 20 per cent. The proposed acquisition will further strengthen leadership position of ABFRL in the branded fashion space," he added.

Forever 21 expects that its partnership with ABFRL will help establish it as one of the largest womenswear brand in the country.

"The young demographics of the country and emergence of fast fashion segment offers opportunity for rapid growth for the brand," Jatin Malhotra, Director, Global Expansion, Forever 21 said.

Founded in 1984, Forever 21 operates more than 730 stores in 48 countries with retailers in the US, Australia, Brazil, Canada, China, France, Germany and others. Forever 21 has brands like Forever 21, XXI Forever, Love 21 and Heritage in its portfolio. (SH)

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Friday, 27 May 2016 18:39

Fashion industry statistics India

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The textile and clothing sector is one of the oldest industries in India. According to the Indian Brand Equity Foundation (IBEF) it is the close linkage of the textile industry to agriculture (for raw materials such as cotton) and the ancient culture and traditions of the country, in terms of textiles, that make the Indian textiles sector unique in comparison to the same industries of other countries.
The Indian textile industry is estimated around 108 billion dollars and is expected to reach 223 billion dollars by 2021. This industry employs over 45 million people directly, and 60 million people indirectly. It Indian Textile Industry contributes approximately 5 per cent to India’s gross domestic product (GDP), and 14 per cent to overall Index of Industrial Production (IIP). The textile industry is also one of the largest contributes to India’s export with approximately 13.5 percent of the country's total export of 42.2 billion dollars.

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There's more to the fashion industry than edgy couture designing. We bring to you some prominent careers options.

The fashion industry is a fast-paced, increasingly complex world that integrates creativity, design, business, and technology. The variety of opportunities in the industry attracts people with many different interests, goals and abilities. Some career fields require artistic creativity and originality, while others require business know-how and management skills.

The word 'fashion' is associated with designing of clothes, but fashion careers exist in the areas of art and design, communication and presentation, as well as in business and technology.

Aspiring fashion designers must be artistic and creative with an eye for colour, texture and pattern, possess good drawing skills, practical skills for producing clothes, be able to communicate ideas through sketches or computer-aided images, work out costs and budgets and, if freelancing, be able to market their own work, negotiate with clients and buyers, as well as handle the business. Entry into the industry without formal training would be difficult, but for those who are very talented and have an exceptionally good portfolio, ambition and perseverance, it may be possible.

Accessory designers conceptualise and create designs for footwear, handbags, ties, belts, hats, gloves, etc., to go with your attire. Jewellery designers are usually categorised under the gem and jewellery industry. Costume designers work mainly for films, television and theatre.Fashion journalists produce editorial copy for fashion magazines, newspapers, websites and television. Fashion photographers conceptualise and shoot photos andor videos to present clothes and accessories in an appealing manner.

Fashion designers mostly work for clothing manufacturers or exporters designing clothes for the mass market. Fashion merchandisers are employed as retail buyers or managers, merchandisers for apparel manufacturers, retailers, design studios, etc. Prospects are currently very bright for those who wish to work in the fashion industry.

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Friday, 27 May 2016 18:35

Gap’s future lies with Bankruptcy Court

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Gap is going to file for bankruptcy.

That might sound like a bold, even reckless prediction. But given Gap’s downward spiral, the San Francisco apparel giant will not survive without a radical restructuring only made possible by U.S. Bankruptcy Court.


Put simply: The company’s business model is irreparably broken.

Gap still enjoys considerable financial resources, so it can delay the inevitable, perhaps for a few years. But it has crossed an unfortunate threshold that even if the retailer manages to revitalize its product line — a big if — the challenges that Gap faces both internally and industry-wide make a comeback highly unlikely.


“Gap Inc. is committed to maintaining a fiscally disciplined approach in the pursuit of transforming our business,” Gap spokeswoman Jennifer Poppers said. “We have a strong balance sheet, healthy free cash flow, and we make prudent financial policy decisions.”

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But as per a survey of 500 consumers conducted in US on their customers, a considerable number of shoppers do take advantage of buy-online, pick-up-in-store services, though it is not the majority and many feel there is a good room for improvement.

Having said that, Shoppers are quite positive about the experience. They have a clear desire to navigate seamlessly across channels and are even picking retailers based off BOPIS availability. Although, despite the great experience, the majority are still buying online and picking up in-store infrequently.”

When they were asked how frequently they bought, 44% of the respondants said they bought online and picked up in store “every few months. Whereas 25% percent said they use the service monthly, 13% used it weekly, and 14% said they only bought online and picked up in store once.

Some of the interesting findings of the study:

  • 99% of those surveyed were pleased with buy-online, pick-up-in-store services; 70% were “very pleased,” and 29% were “somewhat pleased.”
  • Only 1 percent of those surveyed were disappointed.
  • 29% percent said they decided where to shop based on BOPIS

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Friday, 27 May 2016 18:25

The next generation ACTIVEWEAR is here!

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Technological innovations through textile and material product development are being felt in all areas of the fashion world, but none more keenly than activewear and outerwear.

Value-added advancements are highlighted in waterproof, moisture control and ultrawarm materials that tend to be lightweight to fit the comfort quotient. Performance characteristics are also important in areas such as antiabrasion and friction reduction, while health benefits and ways to track them are all in constant development.

The range of Innovation for customers

  • Columbia Sportswear has come up with new OutDry Extreme after more than two-and-a-half years of research. Designed with durable exterior layers and microporous interior ones, the garments are waterproof & breathable for extreme elements,

OutDry Extreme outerwear in the 18-piece collection has an interior membrane to help wick perspiration, he said. Retailing from $100 to $500, OutDry Extreme technology is being used for a $200 women’s trenchcoat with external seam tape and bonded hem and cuffs.

  • NIKE continues to invest heavily in research and development and communication

One highlight was NIKE Vapor track-and-field uniforms that feature AeroBlades, a bladelike accent designed to reduce drag and create lift for runners. Hundreds filed through Moynihan Station’s 11 product station/installations, with another highlight being the HyperAdapt 1.0, a sneaker that laces itself via a sensor that tells the sneaker to tighten on its own.

  • ADIDAS is also very much about advancing athletes’ performances with technology. In advance of the German national team’s 2014 World Cup win, players used the MiCoach Elite Team System to monitor their physiological performance. Players used a small Player Cell device in a TechFit elite under layer with heart-rate sensors in the fabric. By doing so, they were able to track speed, distance, acceleration, heart rate and exertion levels for further analysis.
  • The Fairfax, Va.-based start-up Qore Performance specializes in products that help keep athletes hydrated to try to bolster physical exertion and reduce recovery time. Using heat-absorbing inserts in athletic apparel that target six pulse points on the body, the company claims that wearers’ hydration levels were 40 percent stronger. The $52 hydration sleeves, for example, are designed with the brachial artery in mind. Made of a material that has a melting point of about 60 degrees Fahrenheit, Qore products are meant to off-load heat efficiently without blood vessels constricting.

The company developed an “Ice Plate,” a body-armor-shaped device meant to be worn beneath a shirt. In addition to keeping the wearer cool, the Ice Plate will inevitably melt, creating water that endurance athletes, U.S. soldiers and others can drink. Qore’s director of sales and business development, Doug Burr, said the concept has been pitched to the U.S. Army.

  • Asics, Adidas, Under Armour, Billabong, Rossignol, Salomon Group and Carhartt are among the brands using Cocona’s 37.5 technology in fabrics that has patented active particles embedded in fibers to capture and release moisture. The process was developed by Cocona founder Gregory Haggquist, whose research found that activated carbon, the same substance that water treatment companies use to filter drinking water, had beneficial properties beyond odor control. After a lot of lab time, he determined that activated carbon from coconut shells was well suited to quick-dry fabrics and help keep athletes cool.

“Our fabrics are extremely technical. They need to hold up in extreme climate situations, whether you are summiting Everest or hanging 300 feet from the side of a cliff.

One of its newer proprietary fabrics is “climachill,” a double-knit polyester that is a meshlike fabric with aluminum-silver dots that conduct heat away from the wearer’s body. Available in a handful of styles, the T-shirt is popular with backcountry skiers, according to Gwartney-Gibbs, who said, “They need to make sure their core stays dry. If not, and they work up a sweat, when they stop, all of a sudden their body temperature is going to drop.”

Adidas Outdoor Terrex Stockhorn jacket has Formation technology to support the athlete’s muscular system and help maintain proper posture. Made of Pontetorto Technostretch, the body-hugging zip-front jacket is durable and insulated with wicking properties. The Terrex Agravic hooded ultralight rip-stop nylon jacket also fends off wind and rain with bonded seams and elastic bindings. Another near-featherweight option is the Terrex Swift Climaheat Agravic down jacket, which has heat guards at the neck, sleeve and waist that keep warm air from escaping.

  • San Francisco-based Flex is designing and building connected products for Nike, Fitbit, Lumo Bodytech, OMSignal and Ralph Lauren. Flex president of consumer technologies group Michael Dennison cited the convergence in how tech integrates into clothing, from sensors and notification devices to more intelligent types of fabric.

“We are right on the cusp of ‘silver-thread’ technology that allow us to make the actual fabric conductive, wearers can transmit information across the garment.

  • Wearable Experiments collaborated with MAS Holdings for Nadi fitness tights equipped with conductive, motion-detecting wires that provide real-time haptic vibrations that “coach” the yoga-practicing wearer’s body positioning. Sri Lanka-based MAS Holdings added waved wires into fabrics that are stretchable, washable and durable. The prototypes were created with yoga in mind, and work with an app that registers movements and illustrates guidance on form.

Experts predict expansion beyond fitness tracking in wearable tech. Dennison is seeing interest from outdoor companies for safety-improving apparel and accessories such as a transponder that could be woven into the sleeve of a mountaineer’s jacket.

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Abílio Diniz has reportedly joined the board at Carrefour SA.The former chairman of the Brazilian retail chain Grupo Pão de Açúcar will be a board member which was announced at the French retailer’s annual general meeting this month.

In March, Península Participações, the investment vehicle of Diniz’s family, raised its stake in Carrefour which they quoted “This investment is in line with the long-term strategy followed by Península, and reflects the belief in Carrefour S.A.’s growth potential,”

The Diniz family is now Carrefour’s third-largest shareholder.

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